An exclusive opportunity to align your brand with Brisbane's newest cricket entertainment product

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AUSTRALIAN PREMIER LEAGUE is a franchise-driven T20 club cricket tournament for juniors through to senior cricketers, where the best compete against the best in an event model based on the IPL.

With investors such as Ian Healy and Mark Nicholas already secured, the BPL will provide an independent, privatised competition giving you an opportunity to align your brand with a tournament that is sure to get A LOT of attention. 8 franchises will make up the BPL for the inaugural 2021 season. 

Players will be chosen at an auction night, all with a fantasy salary cap, and with the chance to make a mark for themselves in previously uncharted waters. In the lead up to the auction, franchise owners, coaches, analysts and talent scouts will have done their research before the auction night endeavouring to secure their targeted players within the salary cap. There might also be the chance to bid on some players whose price and availability represents value for money. This auction process is enterprising, competitive, nerve-wracking and fun.

The junior competition - comprising U12, 13, 15, 17 & 19 and additional girls age groups - in which teams are chosen by a draft system (along the lines of the NFL in the USA or AFL in Australia) will allow for an even balance of talent and promise, therefore ensuring a more level playing field and tighter matches than those in which the stronger or better kids take control. Players who may have previously missed out on a pathway, or indeed those late bloomers, can use this tournament as their platform to compete on an exciting stage that goes a long way to replicating the professional 20:20 leagues from around the world.

The inaugural tournament in Brisbane (BPL) will be played in the spring so as not to clash with any existing Queensland cricket competitions. We will work closely with all current systems and stakeholders to identify the best, and often unrecognised, talent while creating an additional and hugely relevant layer to the cricket ecosystem.

The Seniors and U19’s competition will run over four or five Sundays in August while the juniors will be played in the spring school holidays. Finals day will be played on a Sunday at a premier ground, before all club cricket begins, to ensure families and friends can attend. All games will be live streamed, ensuring amateur cricket commands the attention it deserves and reaches the widest possible audience. Please note, these dates may be subject to change.

Considerable investment will be ploughed back into grassroots cricket: this is the fundamental key to the BPL financial model. In a heartbeat, a fair and secure pathway is generated, whilst remunerating all coaches, umpires, managers and scorers along the way. The BPL aims to become a relevant and important part of the development game, adding value and expertise to all sectors of the cricket community.

Premier clubs will benefit from the opportunity of learning and experience offered to their players through the BPL. There will also be funding opportunities to provide much needed support and the clubs may well benefit from the potential for leverage in the use of their grounds.

For the franchise owners, a free market comes into play...

At the core of this project - this adventure we could call it - is the ability to run a sporting team that feeds your passion; to operate as a fully- fledged business and to give back to the community in a way that has previously been unimaginable. The BPL provides YOU, the owner, with the mechanism to instil your values, beliefs and love of cricket in the inspiration of Queensland’s young talent.

Welcome to the APL - a new and innovative look at the old game we love so much.



"Your chance to align your brand with a piece of cricket history"

The BPL’s obligation is to put on a cricket tournament of the highest quality whilst ensuring all partners have the opportunity to get great exposure and a return on your investment. It is our duty to ensure your capital is best leveraged to your advantage.

The BPL management team consists not only of highly successful businessmen, including BPL franchise owner and investor Ian Healy, but marketing, sales, legal and operational experts who have refined a highly attractive and engaging product over the years.

Now, let’s illustrate the benefits of partnering with the Brisbane Premier League;

1. An exclusive opportunity to be involved at inception in a game-changing cricket league which we believe will shape the future of amateur cricket in Australia

2. Be part of a dynamic and innovative startup truly national sports league

3. Align your brand with the future of Cricket in Australia

4. Outstanding community engagement opportunities

5. Connect directly with families and players

6. Strictly limited opportunities, don't miss out.





Nick has worked professionally in cricket for his whole working life. First, in Game Development at Queensland Cricket before Co-Founding the Australian Cricket Institute 4 years ago. Nick has since led Sales & Marketing to help grow the Australian Cricket Institute from 80 cricketers at inception to over 2541 players through their programs last season.


One of the Co Founders of the Australian Cricket Institute. Joel has now transitioned from playing semi professional cricket into a career of building business. Having created the Australian Cricket Institute from merely a concept on paper, Joel had since found the gap in the market and developed the Australian Cricket Institute into the largest private coaching organisation in the country.


Ian Healy is a legend of Queensland. A Former Queensland Bulls player and captain,Australian player from 1988 - 99. Ian is a Queensland Cricket Board Member, ClubSponsor of the Norths District Cricket Club and Patron Chairman of former Queensland. Players entity, the Bulls Masters.


Awarded the Norman Martin prize for Pharmacy Administration and Planning in 1991, Stuart has always had a keen interest in the business side of healthcare.

As Co-Founder and Chairman of Icon Group Stuart played a critical role in guiding the growth and vision of the group both locally and abroad and continues to play a leading role in Arc31’s other healthcare investments.


Ziyaad Desai is a former first class cricketer turned businessman. He is the founder and CEO of the NPL. Ziyaad founded the NPL in Johannesburg twelve years ago, during a time when club cricket was struggling to remain relevant. His vision for the future of cricket came down to three clear ideas: commit to the concept that quality and opportunity matters; embrace the future of the modern game; and think bigger - think global and to turn the NPL into a brand which appeals to all cricketers both locally and internationally.


Francois is a lawyer qualified in the UK, South Africa and Australia.His principle business has been property development and he has consulted on projects with South Africa’s largest companies, generating over $100 Million AUD in property sales. Francois also worked in Sydney for 6 years for Empire Securities Group where he specialised in capital raising and developed a strong business network.


Mark Nicholas captained Hampshire for 12 years and England A in eleven unofficial Test matches. He began in journalism as sports featured writer for the Daily Telegraph in London before moving to Cricinfo. He is best known, however, as a broadcaster working first for Sky in the UK, both Channel 4 and Channel 5, and, of course, Channel Nine in Australia. He won 2 BAFTA’s with Channel 4 and has been twice named as The Royal Television Society’s Sport’s Presenter of the Year. His first book “A Beautiful Game” won there literary awards and his second, “No Spin” - the Shane Warne autobiography - received great acclaim. Mark founded the charity “Chance to Shine” which has been successful in bringing cricket back into state schools in the UK.


Cathie has always believed in the role digital solutions have to play in the delivery of exceptional healthcare, and this focus has driven not only her activity at Icon and Epic but sits behind many of the Arc31 investments.

In addition to her role at Arc31 she is the Chair of AUCloud and a Director of the Brisbane Lions Australian Rules Football Club.

Cathie is also keenly awaiting her flight to space as one of Virgin Galactic’s Future Astronauts, and documents that journey at her website.

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